“Excellence is a journey of doing things repeatedly better.”


I am a design leader who has a deep expertise in product strategy and design. I have designed some of the most iconic products and won many national and international design awards, including 'Red Dot design award'. I have also won prestigious 'Good Design Award' from Japan design council. Good Design is a mark of excellence and quality in design. I regularly speak at various design forums. Currently, I am heading the design team of world’s fourth largest watch and lifestyle company TITAN, Which is a part of 100 billion USD Tata group

Products which I have designed sell in more than 32 countries globally. My Responsibilities include creating watches and wearables for all the brands of Titan. I am leading an entire team of designers, engineers and support staff to create stunning products and user experiences which resonates with millions of consumers globally.

AWARDS AND ACHIEVEMENTS

Gold medalist in Bachelors of Architecture 1998
RADO design excellence award ( An award by SWATCH group Geneva) 2003
Design boom shortlist for a disruptive innovation-BIBULB 2005
Red dot product design award-Design Zentrum, Germany 2013
Tata Inno-vista global award for design ( An award by Tata group) 2013
Good Design Award, Japan Design Council 2014
India Design Mark award – High tech self-energized watches 2014
Index award -One little brick-Nominee 2015
India Design Mark award –Slimmest watch in the world 2019
India Design Mark Award -Edge Zen 2020
India Design Mark Award-Edge 2020

PARTICIPATION ON A PANEL AS A JUDGE OF THE WORK
OF OTHERS

Panel member of CII ( Confederation of Indian Industry) design Summit 2018
Jury Member of prestigious India Design Mark 2014 TO 2020

PARTICIPATION AS A SPEAKER

Speaker at India design Mark confluence at Bangalore 2015
Speaker at India design summit 2018
Keynote presenter at Ahmedabad design week -ADW2 2020
Speaker at World Design Organization, Monteal, Canada-Design for
Diversity ,India chapter
2020

ARTICLES/PODCAST

Final research based thesis project at NID, Ahemedabad.
‘Micycle-An introspection in to new parameters of bicycle design’e
2004
An article in ‘Medium’ for Association of designers of India( ADI) 2018
Fundamentals of watch design- Audiogyan Indias foremost design podcast 2019
Article for the WEAVE magazine - Art of strategic design story telling' 2021